Optimise ticket selection and reduce drop-offs

Different customers want different things from the same event, with some led by price and looking for the cheapest seat available, while others want the fullest experience and will happily pay for it. Offering tiered ticket types captures both audiences in the same flow, and the premium option price-anchors general admission so the entry price feels sharper by comparison.

A higher-tier ticket that includes benefits beyond general admission, such as priority entry, flexible arrival, better seats, food and drink, merchandise, or backstage access. Surfacing these clearly at the ticket selection step inside TickX Flows is what drives upgrade rates, because customers see the upgrade option at the exact moment they're choosing how much to spend.

Three things move the needle. Showing the per-ticket price difference rather than the total makes the gap between tiers feel smaller, while listing four to six clear benefits with supporting imagery makes the value obvious at a glance. Making declining easy also matters, because friction in the opt-out always hurts conversion. Flows handles all three of these natively within the checkout, so the upgrade prompt feels like part of the journey rather than a pop-up.

The strongest performers cost almost nothing to deliver, including skip-the-line, flexible entry, anytime arrival, or free rescheduling. Adding a physical perk such as a souvenir programme, small merchandise item, or a drink at the bar gives the package something tangible while encouraging customers to stay on site longer once they're there.

Yes, and this is where Flows stands apart. A standard ticketing checkout shows every buyer the same options. Flows tailors them to the ticket type, so VIP customers don't see add-ons already included in their package, and general admission customers see options matched to their tier. The same logic can drive time-of-day rules, like only showing flexible entry before 5pm, or surface different upgrade paths depending on which performance has been selected. The checkout stays clean, the upsell stays relevant, and customers only see options that actually apply to them.

Yes. This is the kind of logic a standard ticketing checkout can't enforce at the point of sale, and the Flows rules engine is built for it. Child tickets can be blocked unless an adult ticket is also in the basket, minimum and maximum quantities can be set per ticket type, per flow, or per performance, and specific ticket types can be restricted to certain price bands, days, or promotional codes. These rules run live in the booking flow, which means invalid combinations get caught before payment rather than handled later by your support team.

Two tiers is the minimum, though three or four usually performs better because it gives customers more flexibility and creates clearer price anchoring between options. Past four tiers, the choice starts to slow customers down rather than help them, and conversion typically dips. The sweet spot for most operators is general admission plus two upgrade tiers.

Yes. Ticket types, pricing, and inventory all stay in your existing ticketing system, while Flows handles how those tickets are presented in checkout, including upgrade prompts, dynamic add-ons, tier-specific imagery, and the rules logic that controls who can buy what. The underlying system continues to issue and fulfil every ticket as it does today.