Delivering an unforgettable fan experience that increases average order values
Learn how TickX helped the third largest stadium in the United Kingdom unlock incremental revenue opportunities and a 31% increase in average order value while enhancing the fan experience.
31%
Seamless time selection

Eliminate scheduling conflicts with automated time selection. TickX dynamically syncs available slots across multiple attractions, letting customers book a full day of activities hassle-free—no overlaps, no manual adjustments.

Present the perfect experience
Guide customers seamlessly with curated bundles. TickX prioritises high-value and popular combinations, presenting them in the ideal order to simplify decisions and boost conversions.
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Tailored upgrades and add-ons

Enhance visits with tailored add-ons like dining, upgrades, or exclusive experiences. Intelligent recommendations align with customer preferences, ticket choices, and group size.
Elevate your customers experience while driving incremental revenue.

See the results
Leading names in entertainment use TickX to sell more tickets and grow revenue.
Experience bundling FAQs
Answers to common questions about bundling experiences and lifting order value.
What is experience bundling?
Bundling lets customers book multiple related experiences in a single transaction, whether that's a stadium tour paired with a skywalk, a theatre ticket combined with pre-show dinner, or an attraction sold alongside parking and fast-track. With TickX Flows, the whole bundle is built into the checkout journey, so customers can plan a fuller day in one go while you capture a higher order value per booking.
How much does bundling lift average order value?
Significantly, when the bundle is relevant and the value is clear. Tottenham Hotspur Stadium grew AOV by 31% year-on-year using Flows, with 16% of total orders bundled and the annual bundle target beaten six months early. The TickX benchmark for AOV uplift sits between 5 and 10%, with bundling-led operators trending well above that.
How does Flows handle scheduling between bundled experiences?
Flows syncs available time slots across the bundled experiences automatically and builds in a buffer between them, so guests aren't rushed from one to the next. A 90-minute stadium tour followed by a skywalk won't get booked back to back, which means customers only see combinations that actually work in real life. No clashes, no panicked sprints between venues, and no support tickets cleaning up after the fact.
Can I add restaurant reservations into the booking flow?
Yes. Flows integrates with OpenTable and SevenRooms, so live dining availability appears directly in the checkout and tables are automatically timed around the experience, either pre-show or post-show depending on how long the event runs. Magic Mike Live reached a 12% dining reservation attachment rate through this integration, making restaurant reservations one of the strongest revenue levers in the bundle.
Should I discount bundles to drive uptake?
Targeted discounts on bundled combinations usually pay for themselves several times over. A small per-bundle saving lifts attachment rates, and the higher order value more than covers the cost of the discount. Flows lets you apply incentives at the bundle level and track which combinations convert best, so you can refine the offer over time.
Can I bundle across different parts of my venue or with partners?
Yes. Flows supports multi-attraction bundling across different parts of a venue and across partnered experiences, with the customer completing one transaction inside your embedded checkout. Each underlying ticket stays in the ticketing system that owns it, so fulfilment and inventory don't change.
What kinds of cross-sells perform best at checkout?
The ones that reduce friction in the customer's day, like dining reservations, parking, fast-track, or F&B vouchers. Flows surfaces them at the right moment in the journey with clear visuals and value messaging, so they feel like a helpful prompt rather than an upsell.
Does this work with my existing ticketing system?
Yes. Flows works alongside your existing ticketing system, with bundling happening inside the embedded checkout. Each ticket in the bundle is still issued and fulfilled by the underlying system, so nothing changes operationally.




























