Sell More Tickets. Spend Less on Ads. Know Exactly Why.
From audience targeting to sales reporting, maximise your impact with actionable insights and marketing tools that grow ticket sales.
Audience Builder and Ads Integrations
Get more from your ad spend
Use customer insights to reach high-intent lookalike audiences, maximise ad impact, and keep campaigns in sync across Meta, TikTok, Snapchat, Google, and more.
See what’s working and boost advertising ROI
Use historical data to create high-intent ads
Custom purchase and booking flows
Turn midweek lulls into sales spikes
Target high-value seats, launch exclusive campaigns, and provide budget-friendly options with tailored purchase flows.
Launch affiliate & influencer campaigns
Empower affiliates and influencers with trackable booking links to measure campaign success. Customise links with hidden discounts, event-specific offers, or QR codes, ensuring precise attribution and optimised conversions.
Track offline-to-online conversions with precision
Easily generate custom QR codes for offline ads, capturing accurate attribution data while streamlining the conversion process for customers. Trackable QR codes provide real-time insights by connecting offline interactions to online actions, so you can measure and optimise the performance of marketing efforts with precision.
Build your mailing list for future campaigns
Use sign-up forms to build targeted lists and connect with audiences based on their purchaser status to ensure each interaction adds value.
Segment your contacts
Personalise communications
Measure campaign ROI
Adaptive Cart Abandonment Emails
Recover lost sales and boost conversions
Re-engage potential customers with personalised, automated email reminders seamlessly integrated into your CRM.
Send the right message at the right time
Personalise messages to delight and convert
Manage your customer list with ease
Unlock incremental revenue with flexible post-purchase offers, including ticket upgrades, self-service support, and experience add-ons.
Seamless integration with your existing ticketing system
Elevate your buying experience with TickX Flows, delivering a smooth, branded booking journey that works seamlessly with your current systems.
Make data-driven marketing decisions quickly
Get real-time insights with TickX IQ, giving you a clear view of sales, customer behaviour, and performance. The data you need to drive results at your finger tips.
Flexible Filtering & Availability Controls
Visualize sales trends and measure impact
Help customers find exactly what they need with filters for performances, timeslot, or ticket quantity.
Revenue Tracking
Sales Forecasting
Annotations
Location Mapping and Geo Data
See where your customers are coming from
Pinpoint customer origins down to street level or sort by order value to optimise ad spend and bidding strategies.
Know which channels drive the most revenue
Accurately attribute sales to the final marketing channel, helping you refine your ad spend.
Create precision audience profiles
Hyper targeted marketing campaigns
Data powered campaigns in real-time
Gain actionable insights into seat sales
Turn your seatmap into a revenue heatmap to spot high-demand sections and optimise pricing.
Understand Audience Preferences
Make Smarter Pricing Decisions
See Which Seats Sell the Fastest
See TickX IQ in action
See how this top-performing experience increased ticket sales by leveraging TickX IQ’s full-funnel analytics and marketing automation.
Drill down into each event to spot opportunities
Monitor individual performance metrics to keep attendance and revenue on track.
Sales Predictions
Comparative Analysis
Trend Analysis
Thresholds and Alerts
Empower every team member for growth
TickX IQ is a mobile-ready, cloud-based solution that adapts seamlessly across devices and empowers you with control over your data.
Access from any device
Cloud-based marketing, built for growth
Marketing Data portability and control
TickX IQ FAQs
Answers to common questions about what TickX IQ does, the CRM and ad platforms it connects to, and how it tracks, targets, and grows ticket sales.
What is TickX IQ?
TickX IQ is a marketing suite built for ticketing and the experience economy. It turns your first-party ticket sales data into audience targeting, server-side conversion tracking, marketing attribution, automated email and SMS, cart abandonment recovery, and revenue analytics, all in one platform that sits on top of your existing ticketing system. The aim is simple. It helps you grow ticket sales and improve ROAS while lowering customer acquisition costs.
Which CRM and marketing platforms does TickX IQ integrate with?
IQ syncs your ticket buyer data into the CRM and marketing tools you already use, including Mailchimp, Klaviyo, Dotdigital, Iterable, and Salesforce Marketing Cloud. Contact lists, tags, and audiences update automatically, so your segments stay accurate without manual exports and your campaigns always reach the right people.
Which ad platforms does TickX IQ connect to?
IQ sends verified, server-side purchase data to Meta, Google, TikTok, Snapchat, Pinterest, Reddit, LinkedIn, and X, so each platform optimises against real ticket sales rather than approximations. It also syncs your first-party audience data to Meta, TikTok, and Snapchat, where it powers lookalike audiences that help you reach new buyers who resemble your best customers.
How does TickX IQ track which marketing channels drive ticket sales?
IQ captures each booking at the point of purchase and attributes it back to the marketing channel that drove it, so you can see which campaigns actually sold tickets, not just which one got the last click. Server-side conversion tracking and CAPI integrations feed that verified revenue data back to your ad platforms, so budget gets optimised against real sales.
What audience data can I use to target ticket buyers?
IQ builds audiences from first-party ticketing data using 30+ criteria, including order history, location, channel, and survey responses. You can segment buyers by purchasing behaviour, build lookalike audiences, and target past purchasers, all without exposing customers' personal data.
Can I retarget customers who didn't complete their ticket purchase?
Yes. TickX IQ detects when someone leaves before completing their ticket purchase and retargets them with adaptive cart abandonment emails, triggered automatically while their intent is still warm. Each message is personalised to the booking they started, so you recover sales that would otherwise be lost. Learn more about cart abandonment recovery.
Does TickX support pixel tracking for ticket sales?
Yes, and it goes further than the pixel alone. IQ fires browser pixels where they work and adds server-side conversion tracking to fill the gaps, so your ad platforms see every sale even when cookies or pixels are blocked. That accurate signal is what makes retargeting and lookalike campaigns perform.
Can I build lookalike audiences from ticket buyer data?
Yes. IQ turns first-party ticket buyer data into lookalike audiences across Meta, TikTok, and Snapchat, using 30+ criteria like orders, locations, and channels, without exposing customers' personal data. Audiences refresh automatically as new data comes in, so your targeting stays current.
Does TickX IQ replace Google Analytics (GA4)?
IQ gives you the web and conversion analytics most teams rely on GA4 for, including funnel analytics, traffic-source breakdowns, and conversion tracking. The difference is that it is built for ticket sales rather than generic web traffic. You can run it alongside GA4, or use it on its own to get clearer, ticketing-specific insight without the complexity.
Does TickX IQ work with my existing ticketing system?
Yes. IQ sits on top of your current ticketing system rather than replacing it, and it's already integrated with platforms including Spektrix, AudienceView, Ticketure, AXS, Universe, Checkfront, and Lineup. Your inventory, fulfilment, and ticket issuance stay exactly where they are.
Ready to optimise your marketing funnel
Super charge your marketing funnel with TickX IQ's full-funnel analytics and targeting capabilities. Schedule a demo today.
