Add Incremental Revenue

Incremental revenue is everything customers spend beyond the base ticket — upgrades, add-ons, bundles, dining, parking, merchandise, and post-purchase extras. Pairing solutions that drive incremental revenue with a platform built to support upselling that feels natural inside the booking flow can typically add 5–10% to average order value without spending another pound on acquisition.

Customers see a ticket, pay for the ticket, and leave. The upgrades, bundles, and add-ons they'd happily buy need to be presented at the right time, with the visual and written information that makes the offer compelling. When someone is buying tickets the intent is already there, so solutions like TickX Flows dynamic upgrades and smart add-ons are a great opportunity to capture that intent and grow revenue.

Surface the right offer at the right step: VIP and premium options at ticket selection, single-click add-ons like flexible entry or F&B at checkout, and bundled experiences with clear value messaging. TickX Flows handles the placement and timing of offers so the prompts feel native rather than bolted on.

Low-cost, low-friction extras under £7 attach best because they feel like easy yes-or-no decisions that enhance the experience — flexible entry, fast-track, food and drink vouchers, and small merchandise are all strong levers for growing basket value. With TickX Flows, higher-value upgrades like VIP packages work when the benefit is shown clearly and the price differential is framed per ticket, not per total.

Not when it's done right. TickX Flows delivers upgrade prompts that show the per-ticket price difference, list the benefits clearly, and make declining or accepting easy — lifting order value without dragging on conversion. Tottenham Hotspur Stadium grew order values by 31% with Flows.

Yes, and most operators barely touch this. Customers will upgrade their ticket, add parking, buy merchandise, or change performances after they've paid. TickX PostRev gives ticket holders a self-service path to do exactly that, so the revenue comes in without adding work for your team.

Yes. Flows works alongside your existing ticketing system — inventory, fulfilment, and ticket issuance stay where they are. TickX Flows is a fully branded, embeddable checkout experience with advance upgrade, add-on, and bundling mechanics that typically lift order values by 5–10%.

We handle the API integrations so you can focus on growing incremental ticket revenue at your venue. TickX connects to your ticketing system and marketing stack over API — no engineering work and no platform migration — then turns that connected data into in-flow upgrades, add-ons, and bundles inside the checkout, so every booking becomes a chance to lift order value.