Ad Conversion Tracking

When someone clicks an ad and buys a ticket, their browser is supposed to tell the ad platform the sale happened. That signal is what platforms use to learn which ads work. The problem is the signal often never arrives. Ad blockers and third-party cookie restrictions can stop it from firing, but the sale still happens, so the ad platform just doesn't know it drove it and your budget gets optimised against a partial picture.

Server-side tracking sends purchase events straight from your server to the ad platform, skipping the browser entirely. Ad blockers can't break it, cookie restrictions don't apply, and the platform sees every conversion so it can optimise spend against accurate data.

A Conversion API, or CAPI, is a direct line between two servers. Instead of relying on the customer's browser to tell the ad platform a sale happened, the sale gets reported server to server. No browser involved means nothing for ad blockers or privacy settings to break.

TickX runs the connection for you. When a customer completes a booking, our server sends the verified purchase data straight to Meta, Google, TikTok, Snapchat, Pinterest, Reddit, or X, so the ad platform gets a complete, accurate picture of which clicks actually turned into sales.

According to Meta, server-side tracking through a Conversion API can reduce cost per result by up to 13%, and conversion tracking improves ad attribution by 20% or more.

IQ captures the purchase event at the point of booking, ties it back to the original click or campaign, and pushes verified revenue data to your ad platforms via server-side CAPI. Every sale connects to the campaign that drove it, so spend gets optimised against real revenue, not approximations.

Meta, Google, TikTok, Snapchat, Pinterest, Reddit, LinkedIn, and X. IQ also pushes the same verified purchase data into your marketing platforms across CRM and advertising, so the rest of your stack benefits from real ticket-buyer data in real time.

With TickX IQ you can set up true server-side conversion tracking in seconds, with just a few clicks. Each ad platform has its own connector in IQ, with no custom development and no engineering or web-administrator work required. Once connected, server-side events fire automatically alongside any existing pixel.

Yes. TickX IQ runs alongside your existing ticketing system, and the server-side layer complements your existing pixels rather than replacing them. Browser pixels fire where they can and server-side conversion tracking fills the gaps, so your ad platforms get the complete picture.

Yes. First-party, server-side attribution ties each completed sale back to the channel that sourced it, even when browser pixels drop or cookies are blocked. That means you see which channel actually sold the ticket, not just which one got the last click. TickX records the purchase server-side and maps it to the originating channel.

Connect each booking to the campaign that sourced it with first-party tracking, so ad spend maps to revenue rather than to clicks or impressions. Because the purchase is captured server-side, spend-to-sale attribution survives the ad blockers and privacy changes that break pixel-only setups. TickX surfaces the revenue each campaign drove alongside what it cost.