Creating Memorable Moments: The Revenue-Boosting Potential of Experience Bundles and Upgrades
September 26, 2024
Spending on experiences is back and people love creating memories. Whether it’s a day at a museum, a stadium tour, or an interactive exhibition, we naturally crave experiences, and we’re willing to pay for more. The more diverse those experiences, the better. Offering multi-attraction ticketing, premium upgrades, and experience bundling can do wonders for both your brand and your bottom line.
Giving customers the ability to purchase bundled experiences not only elevates their visit but also provides new opportunities to drive revenue. Offering additional experiences—whether it's 2 or 3 different events, a VIP upgrade, or a behind-the-scenes tour—makes every visit feel more complete and more valuable. Providing bundled offerings not only enhances customer satisfaction but it also increases spend per head.
Experience bundling can transform the way you delight customers and help you unlock new revenue streams.
The Value of Experience Bundling and Upgrades
At its core, experience bundling and upgrades are a way to offer premium or multiple experiences as part of a single purchase. It could be as simple as bundling a general admission ticket with a tour or it could be combining multiple activities to create a full day experience. Done right, bundling creates a more enriching experience for your visitors while providing your business with the potential to generate significantly more revenue.
Here’s how bundling adds value to both customers and businesses:
1. Maximize Revenue with Higher Average Order Value
When you offer customers the opportunity to upgrade or bundle experiences, you can automatically increase their total spend. Rather than purchasing a single ticket, they may add more to their cart—whether it’s an upgrade to VIP, a dining experience, or an additional attraction.
For example, by bundling a museum’s general admission ticket with an exclusive behind-the-scenes tour, visitors are encouraged to spend more. Likewise, a theatre could offer VIP seating upgrades. This simple strategy can lead to a substantial revenue boost.
Tip: Offer a small discount for bundled experiences and upgrades to make them more appealing. A slight price reduction can make the package feel like a deal, driving higher AOV without hurting your overall margins.
2. Reduce Drop-offs and Simplify the Purchase Journey
One of the most common challenges faced by attractions and venues is online purchase drop-offs. Visitors begin the booking process but abandon it midway for any number of reasons, but sometimes it’s simply a confusing experience to purchase multiple activities. By offering bundled tickets in a single customer journey, you can simplify the buying experience, making it easier for visitors to purchase everything in one go.
When the booking process is seamless—without redirects or multiple steps—customers are less likely to drop off before completing their purchase. Instead, you have the opportunity to present them with relevant options up front. Not only they easily choose bundled packages, and check out in one transaction, you could actually be making them more aware of your total offerings.
Tip: Minimize redirects and keep all purchases within your brand to reduce confusion and keep visitors engaged through to checkout.
3. Drive Customer Growth and Ticket Sales with Compelling Experiences
By offering a variety of bundled and upgraded experiences, you also increase the chances that customers will stay longer, explore more, or have a richer, more satisfying experience. In addition to revenue, this translates into brand equity and the likelihood they will share with friends and family.
Consider the value of offering an entire day’s worth of activities bundled into a single ticket or a premium VIP experience that includes exclusive access and perks: a family, for instance, might spend extra on dining and souvenirs or even join a special evening event. Not only does this keep them on-site longer, but it also creates a day they’ll remember—and want to repeat.
Tip: Highlight the unique benefits of each bundle and upgrade to encourage conversion. Whether it’s the convenience of an all-in-one experience or exclusive access to VIP areas, ensure your customers understand the value they’re getting.
Best Practices for Implementing Multi-Attraction Ticketing and Upgrades
Implementing multi-attraction ticketing and bundling experiences can help grow ticket sales and boost revenue, but it requires more than just offering a collection of experiences. It’s important to strategically design a customer journey that creates the most value, both for your business and for your visitors.
1. Identify Cross-Sell and Upsell Opportunities
Think about how upgrades and additional experiences complement each other. What premium services or activities would enhance the primary ticket? Offering VIP options, upgrades to premium seating, or exclusive event access are key ways to increase both customer satisfaction and your revenue.
Identifying natural cross-sell and upsell opportunities helps you bundle and upgrade tickets in a way that feels valuable and convenient to your customers. For example, a sports venue might offer game tickets with a VIP behind-the-scenes tour, premium seating, or post-game dining. These bundles and upgrades don’t just encourage higher spending—they create a more compelling experience for visitors.
2. Create a Seamless Booking Process
One of the key elements of a successful bundling strategy is the actual booking experience. Your bundling options need to be clear, visually attractive, and easy to understand. Real-time availability and dynamic pricing can help customers make informed decisions quickly, reducing hesitation and friction during the purchase process.
For mobile users, make sure your platform is optimized for smaller screens and touch navigation. Most customers, especially from younger generations are likely to book tickets on their phones, so the mobile experience should be just as seamless as on desktop.
3. Leverage Data to Personalize Offers
Using customer data to personalize your offerings can dramatically improve your conversion rates. Track visitor behavior to understand their preferences and offer them targeted bundles based on previous interactions. For instance, if a visitor typically books VIP experiences, suggest a bundled package that includes premium seating, dining, and backstage access.
The more relevant your offer, the higher the likelihood that the customer will choose a bundled experience.
4. Offer Discounts and Exclusive Deals
Everyone loves getting a deal. The same is true if they’re bundling multiple experiences. Offer exclusive discounts on bundles and upgrades—whether through limited-time promotions or seasonal packages—can encourage customers to spend more while helping them get more for their money without hurting your margins.
Seasonal or themed bundles (like holiday packages) can also be a great way to attract more visitors during specific times of the year, increasing both sales and customer satisfaction.
Why Experience Bundling Works
Experience bundling is a win-win for both businesses and customers. For businesses, it drives revenue growth by increasing average order values and ticket sales. The right implementation can also reduce purchase drop-offs while encouraging longer, more engaged visits. For customers, it creates a more comprehensive, valuable experience, making every visit feel more fulfilling and enjoyable.
Whether you run a stadium, park, museum, or exhibit, the opportunities for bundling are endless. By offering multi-attraction tickets and bundled experiences, you can unlock new revenue streams, drive customer growth, and ensure your visitors walk away with memories that last.
Spending on experiences is back and people love creating memories. Whether it’s a day at a museum, a stadium tour, or an interactive exhibition, we naturally crave experiences, and we’re willing to pay for more. The more diverse those experiences, the better. Offering multi-attraction ticketing, premium upgrades, and experience bundling can do wonders for both your brand and your bottom line.
Giving customers the ability to purchase bundled experiences not only elevates their visit but also provides new opportunities to drive revenue. Offering additional experiences—whether it's 2 or 3 different events, a VIP upgrade, or a behind-the-scenes tour—makes every visit feel more complete and more valuable. Providing bundled offerings not only enhances customer satisfaction but it also increases spend per head.
Experience bundling can transform the way you delight customers and help you unlock new revenue streams.
The Value of Experience Bundling and Upgrades
At its core, experience bundling and upgrades are a way to offer premium or multiple experiences as part of a single purchase. It could be as simple as bundling a general admission ticket with a tour or it could be combining multiple activities to create a full day experience. Done right, bundling creates a more enriching experience for your visitors while providing your business with the potential to generate significantly more revenue.
Here’s how bundling adds value to both customers and businesses:
1. Maximize Revenue with Higher Average Order Value
When you offer customers the opportunity to upgrade or bundle experiences, you can automatically increase their total spend. Rather than purchasing a single ticket, they may add more to their cart—whether it’s an upgrade to VIP, a dining experience, or an additional attraction.
For example, by bundling a museum’s general admission ticket with an exclusive behind-the-scenes tour, visitors are encouraged to spend more. Likewise, a theatre could offer VIP seating upgrades. This simple strategy can lead to a substantial revenue boost.
Tip: Offer a small discount for bundled experiences and upgrades to make them more appealing. A slight price reduction can make the package feel like a deal, driving higher AOV without hurting your overall margins.
2. Reduce Drop-offs and Simplify the Purchase Journey
One of the most common challenges faced by attractions and venues is online purchase drop-offs. Visitors begin the booking process but abandon it midway for any number of reasons, but sometimes it’s simply a confusing experience to purchase multiple activities. By offering bundled tickets in a single customer journey, you can simplify the buying experience, making it easier for visitors to purchase everything in one go.
When the booking process is seamless—without redirects or multiple steps—customers are less likely to drop off before completing their purchase. Instead, you have the opportunity to present them with relevant options up front. Not only they easily choose bundled packages, and check out in one transaction, you could actually be making them more aware of your total offerings.
Tip: Minimize redirects and keep all purchases within your brand to reduce confusion and keep visitors engaged through to checkout.
3. Drive Customer Growth and Ticket Sales with Compelling Experiences
By offering a variety of bundled and upgraded experiences, you also increase the chances that customers will stay longer, explore more, or have a richer, more satisfying experience. In addition to revenue, this translates into brand equity and the likelihood they will share with friends and family.
Consider the value of offering an entire day’s worth of activities bundled into a single ticket or a premium VIP experience that includes exclusive access and perks: a family, for instance, might spend extra on dining and souvenirs or even join a special evening event. Not only does this keep them on-site longer, but it also creates a day they’ll remember—and want to repeat.
Tip: Highlight the unique benefits of each bundle and upgrade to encourage conversion. Whether it’s the convenience of an all-in-one experience or exclusive access to VIP areas, ensure your customers understand the value they’re getting.
Best Practices for Implementing Multi-Attraction Ticketing and Upgrades
Implementing multi-attraction ticketing and bundling experiences can help grow ticket sales and boost revenue, but it requires more than just offering a collection of experiences. It’s important to strategically design a customer journey that creates the most value, both for your business and for your visitors.
1. Identify Cross-Sell and Upsell Opportunities
Think about how upgrades and additional experiences complement each other. What premium services or activities would enhance the primary ticket? Offering VIP options, upgrades to premium seating, or exclusive event access are key ways to increase both customer satisfaction and your revenue.
Identifying natural cross-sell and upsell opportunities helps you bundle and upgrade tickets in a way that feels valuable and convenient to your customers. For example, a sports venue might offer game tickets with a VIP behind-the-scenes tour, premium seating, or post-game dining. These bundles and upgrades don’t just encourage higher spending—they create a more compelling experience for visitors.
2. Create a Seamless Booking Process
One of the key elements of a successful bundling strategy is the actual booking experience. Your bundling options need to be clear, visually attractive, and easy to understand. Real-time availability and dynamic pricing can help customers make informed decisions quickly, reducing hesitation and friction during the purchase process.
For mobile users, make sure your platform is optimized for smaller screens and touch navigation. Most customers, especially from younger generations are likely to book tickets on their phones, so the mobile experience should be just as seamless as on desktop.
3. Leverage Data to Personalize Offers
Using customer data to personalize your offerings can dramatically improve your conversion rates. Track visitor behavior to understand their preferences and offer them targeted bundles based on previous interactions. For instance, if a visitor typically books VIP experiences, suggest a bundled package that includes premium seating, dining, and backstage access.
The more relevant your offer, the higher the likelihood that the customer will choose a bundled experience.
4. Offer Discounts and Exclusive Deals
Everyone loves getting a deal. The same is true if they’re bundling multiple experiences. Offer exclusive discounts on bundles and upgrades—whether through limited-time promotions or seasonal packages—can encourage customers to spend more while helping them get more for their money without hurting your margins.
Seasonal or themed bundles (like holiday packages) can also be a great way to attract more visitors during specific times of the year, increasing both sales and customer satisfaction.
Why Experience Bundling Works
Experience bundling is a win-win for both businesses and customers. For businesses, it drives revenue growth by increasing average order values and ticket sales. The right implementation can also reduce purchase drop-offs while encouraging longer, more engaged visits. For customers, it creates a more comprehensive, valuable experience, making every visit feel more fulfilling and enjoyable.
Whether you run a stadium, park, museum, or exhibit, the opportunities for bundling are endless. By offering multi-attraction tickets and bundled experiences, you can unlock new revenue streams, drive customer growth, and ensure your visitors walk away with memories that last.
Ready to elevate your ticketing strategy? Contact our team to learn more about how you can implement multi-attraction ticketing and experience bundling to boost your sales and delight your customers.
